Postview meaning5/30/2023 ![]() ![]() The big people like Branson and Haden may get big numbers of views, but reads? Sure, lots of reads but not as many as their number of views would have you think.While mobile app advertising is in dire need of standards, that prospect is easier said than done.Ĭonfusion and wrongheadedness in the industry is rife, even among user acquisition specialists. The fact that the next batch of posts are all that day’s really popular ones makes the odds pretty poor you will run across one from some “regular” LinkedIn user.Ĭonclusions and what it means to us rank and file LinkedIn writersġ) Unless you are lucky enough to be an Influencer or have a post chosen by LinkedIn to be promoted, it is extremely unlikely that you will ever make the hot list of posts for any given day that are promoted in the Pulse feed.Ģ) Oddly, I can feel comfortable that the (usually) hundreds of people who viewed my posts actually read my posts. LinkedIn doesn’t hide the idea that they promote the Influencers and they also choose posts every day to promote. The first one down had 200K views, the next one 101K, the third 80K etc. I found that no matter whose post I opened, the next bunch of posts were always the same ones, and always in order of the most views. In researching this post, I opened all kinds of posts and scrolled around the Pulse feed. ![]() If there are a hundred thousand people like me (out of the fifty million people who log in to LinkedIn daily) that’s a million accidental views being spilled in Pulse every day. If I read ten posts a day, ten other writers typically get the benefit of my scrolling too far and they get a bonus “view”. Despite happening almost every time I read a post, I almost never read the next one I stumbled upon. ![]() It seems every time I read a post or have one of my own in Pulse, I will invariably scroll too far and end up looking at the next post below the one I was reading. I figure half of the post “views” I make are accidental. All my views are legitimate, that is someone specifically had to take action to open and read my post.Īccidental Views. The good news? If I am correct in this supposition, it means that every person who viewed my post had to click on it and open it in Pulse. If appearances on home pages counted as views, how could Branson’s December 9th post be in 8.3 million home page feeds and get less than three thousand views? But there are wild fluctuations in even the largest LinkedIn Influencer’s viewership. When scrolling down through your home page feed, these URL’s don’t show at the top of the page, you have to click on and open the post first.Ī second reason I suspect home page post presence doesn’t count is that the number of followers and connections someone has would more or less correlate with the number of views they get (more connections and more followers equals more home page feeds to be seen in). My guess is that LinkedIn counts views by being able to see the unique URL it assigns each post. If you scroll by a post in your home page, did you view it? I don’t think so. What isn’t a view? A hypotheses, part two The number of views a post gets could more accurately be called “this is the maximum number of people who may have read your post”. ![]() You seem to generate a view by clicking on a post, and opening it in Pulse.Ī view seems to means that you had the opportunity to read a post. But they can tell when the post is up on your screen by the URL and my guess is that’s what a view is. How can LinkedIn tell whether you read a post or not? They can’t. I was pondering the ins and outs of the LinkedIn posting metrics for the umpteenth time last week when I asked myself, just what is a post “view”? What qualifies and what doesn’t? I thought I had a good idea, but my research yielded a couple of surprising finds. And Why Influencers Get A Lot More Views Than You Do ![]()
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